Pure Beauty Direct respects the individual’s right to have his/her data legally processed and our data processing will always be in accordance with applicable law and be aligned with our vision to provide services of the highest quality.
Sensitive information will never be disclosed to third parties unless you expressly give your consent, and we never gather personal information unless the information is provided by you by signing up for newsletter or by creating an account. Then, we gather information about name, address, postal code and email.
Personal data is used to implement the service for which the data is collected. In addition, the information is used to get to know you and other users of the website better. This use may include studies and analysis aimed at improving and developing our marketing strategies, our products, services and technologies. We can disclose your personal information with partners like: our order system, MailChimp newsletter system & Google Analytics.
Protection of personal data
Legislation requires your personal information to be kept secure and confidential. We store your personal information on servers with high security levels, which are located in controlled facilities, and our security is checked regularly to determine whether our user information is securely handled, always taking your rights as a user into account. However, we cannot 100% guarantee security for data transmissions through the internet. This means that there may be a risk that other unauthorized parties gain access to information when data is sent and stored electronically. Thus, your personal information is submitted at your own risk. In case of a security breach that poses a high risk for you, for discrimination, ID theft, financial loss, loss of reputation or other significant inconvenience, we will notify you of the security breach as soon as possible.
We protect your personal information and have adopted internal guidelines for information security that contain measures that protect your personal information against unauthorized disclosure and prevent unauthorized persons from gaining access or knowledge to the information. To avoid any loss of data, we perform backups on a regular basis. We also protect the confidentiality and authenticity of your data by encryption when we send out data from our network.
Personal data is deleted or anonymized continuously as the purpose for which it was collected is terminated.
The rapid development of the internet means that changes in our processing of personal data may be necessary. Thus, we reserve the right to update and amend these guidelines for processing of personal data. If we do, we will of course update the “last updated” date at the bottom of the page. In case of substantial changes, we will notify you in terms of a visible notice on our website.
As an individual, you have the right to be forgotten according to the GDPR. That is, you have the right to have your data deleted “without unnecessary delay”. If you wish to delete your personal information, we will delete all information that we are not required to keep in accordance with the law.
If the processing of personal data is based on your consent as an existing customer, you can withdraw this agreement at all times, in whole or in part.
Personal data on potential new customers is gathered after obtaining consent and deleted when the consent is withdrawn.
Data on former customers is deleted 5 years after the end of the customer relationship, but not before any pending cases and / or property requirements have been terminated / outdated (e.g. warranty claims).
You also have the right to obtain the data collected by Pure Beauty Direct about you. Contact Pure Beauty Direct.
Storage of personal data
We store relevant personal information for 5 years plus the current year, cf. the “Accounting Act”.
All other personal data will be deleted or anonymized when they are no longer relevant for the purpose for which they were collected.
In some cases, you have the right to have all or some of your personal information deleted by us, for example, if you revoke your consent, and we have no other legal basis to continue processing. To the extent that further investigation of your information is required, for example to enable us to comply with our legal obligations or to legal claims establishment, exercise or defense, we are not required to delete your personal data.
Cookies are anonymous and contain no personal information. Therefore, they cannot identify you, your computer, or if the computer is used by one or several people. It also cannot spread computer viruses or damaging programs.
What is a cookie?
When you visit www.purebeautydirect.com, cookies are stored on your computer. A cookie is a small text file stored in your browser to recognize your computer on subsequent visits. No personal information is stored in our cookies.
The information in your cookies is sent between your browser and a web server and includes information on user settings, login and how the website is being used.
Some cookies are created temporarily and expire at the end of the user session when the browser is closed (session cookies). Other cookies are stored on the user’s IT equipment for a longer period of time (persistent cookies). When the user revisits a website, new session cookies will be placed in the temporary memory, whereas a persistent cookie will be renewed.
How do I avoid cookies?
If you do not want to receive cookies, you can either block all cookies, delete existing cookies from your computer or receive a warning before saving cookies.
A change in cookie settings may cause a degraded user experience when visiting our and other websites.
You should be aware that if you do not accept cookies, there may be functions on www.purebeautydirect.com that do not work.
What are cookies used for at purebeautydirect.com?
purebeautydirect.com records data regarding your movements between different pages and services on the website. If you log in or sign up for our newsletter, we also register this so we can make it easier for you the next time.
In this context, we use various analysis tools, such as Google Analytics, to help us collect statistical information about the use of purebeautydirect.com and make it a better experience for you.
We use the following marketing cookies at purebeautydirect.com:
- Retargeting – anonymous tracking to target ads on Facebok, Instagram and Google
- Facebook cookies are used to track the conversion when a visitor comes directly from Facebook and Instagram. (Facebook like-conversion)
- Sleeknote pop-up for signing up for newsletters as well as promotion of offers and campaigns
Among other things, third-party cookies are used to gather statistics on your visits to purebeautydirect.com. Here we use the cookie, for example, to know which sites you visit and how long you spend on them. Here we use the system Google Analytics provided by Google.
You can opt out of Google Analytics here: http://tools.google.com/dlpage/gaoptout.
purebeautydirect.com also collaborates with companies to improve our online marketing to ensure that you are only exposed to relevant ads. For example, in this context, we use the following suppliers: Facebook, DoubleClick, Criteo, Sociomantic and Google.
purebeautydirect.com contains third-party components such as “Facebook Like” or “Instagram”. These third-party components have the effect that the owner of the third-party component, such as Facebook or Instagram, receives technical data about your browser, IP address, and the pages you visit on purebeautydirect.com and similar. How the owner of the third-party component processes that data is beyond our control and is solely between you and the owner of the third-party component.
purebeautydirect.com uses these components to link directly to our social media sites and thereby ensure easy navigation for you as a customer.
At purebeautydirect.com, a number of necessary technical cookies are in place to handle the functionality in several areas at purebeautydirect.com. These cookies are stored when you log into purebeautydirect.com.